Betfair – Corporate Responsibility Health Check and Issues Prioritisation

imagesWe supported Betfair in taking their first step on the corporate responsibility ladder by helping to develop a framework which articulated their key corporate responsibility pillars before translating how each one relates to their key business areas (employees, environment, community and suppliers).

After undertaking a number of key internal stakeholder interviews, we made a number of short, medium and long-term recommendations, which all helped to embed their corporate responsibility strategy in ‘business as usual’ activity.

Other support provided includes:

  • Designing an appropriate governance structure to manage corporate responsibility issues
  • Stakeholder mapping and prioritisation
  • Participation in quarterly corporate responsibility committee meetings